Visitors are counted using their login credentials and web technologies such as cookies to establish unqiue web sessions for each visitor to the site. We can identify unique users when they log into the site using their email and password. When users visit the site without logging in, we can also identify users based on the combination of their computer's internet address and their web session ID. In certain cases we may not recognize multiple distinct non-signed-in users from the same computer on the same day. In those cases, our tracking is conservative and records one clickthru per day.
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"The man who removes a mountain begins by carrying away small stones."
–Chinese Proverb